GARMIN BRASIL STRENGTHENS BRAZILIAN VIRTUAL COMPETITIONS.

New partnership between Garmin Brasil and CVB promotes eSports (virtual sports) in Brazil

The new partnership between Garmin, the world leader in technologies that help people stay active and boost performance and well-being, and CVB | Brazilian Virtual Competitions | it could mean access for more people to health monitoring and the search for performance, also through the practice of virtual sports.

Garmin has closely followed the development of eSports in Brazil and around the world and has offered solutions for the practice of virtual sports such as running and cycling in a virtual reality environment. An example is the global sponsorship of the ´Super League Triathlon providing important information about the virtual competition in the Arena Games Triathlon.

“Our strategy with Garmin can be seen as an ongoing response to the general public's growing interest in eSports and the challenges faced by the traditional sports industry during the COVID-19 pandemic. One of the solutions offered by Garmin is the use of GPS devices to monitor the performance of athletes in virtual environments. It's an effort to provide year-round training conditions for our cyclists and runners on Garmin Connect. Integration with virtual sports platforms allows users to easily import their activity files directly into their Garmin Connect account. In this way, we started to offer new experiences to our customers and expand the brand’s presence in indoor environments such as clubs and gyms.” explains Andre Piva, Communication and Marketing Manager at PROPARTS, Garmin's representative company in Brazil.

In addition, Garmin has invested in virtual reality platforms to offer more immersive experiences for virtual athletes. These platforms allow athletes to participate in races and competitions in virtual environments that replicate real scenarios, such as roads, trails and natural landscapes.

"As COMPETIÇÕES VIRTUAIS BRASILEIRAS surgem com a missão de demonstrar que modalidades esportivas outdoor podem ser totalmente reproduzidas no universo virtual de forma competitiva; em 2020 o projeto foi iniciado através do CICLISMO VIRTUAL BRASILEIRO com o objetivo de oferecer aos atletas uma opção de treinamento/competição indoor e aos patrocinadores de fortalecer suas marcas de uma maneira totalmente digital," comenta Schubert Abreu, Diretor da CVB.

"BRAZILIAN VIRTUAL COMPETITIONS arise with the mission of demonstrating that outdoor sports can be fully reproduced in the virtual universe in a competitive way; in 2020 the project was started through BRAZILIAN VIRTUAL CYCLING with the objective of offering athletes a training/competition option indoor and sponsors to strengthen their brands in a fully digital way," comments Schubert Abreu, Director of CVB.

Our mission is to revolutionize virtual challenges integrated with face-to-face events. "The BRAZILIAN VIRTUAL RUNNING aims to bring the spectators the experience of following their favorite athlete in real time, be it an elite runner or an athlete doing their first competitive 5km," completes Schubert, who already has using Garmin devices Forerunners connected to platforms to literally run anywhere/course in the world, right from your treadmill at home.

Olympic eSports Series 2023

Garmin and the CVB are on the right track. Recently, virtual sports won the approval of the International Olympic Committee (IOC), which announced the nine sports that will be part of the Olympic eSports Series 2023, an electronic sports event whose finals will be played, for the first time in person, at the Olympic eSports Week, in Singapore, from the 22nd to the 25th of June. All advertised games are virtual simulators of traditional sports and/or involve physical activity. The platforms and modalities are:

● Zwift (Cycling)

● Tic Tac Bow (Archery)

● WBSC eBASEBALL: POWER PROS (Baseball)

● Chess.com (Chess)

● Just Dance (Dance)

● Gran Turismo (Auto racing)

● Virtual Regatta (Sailing)

● Virtual Taekwondo (Taekwondo)

● Tennis Clash (Tennis)

About CVB

The BRAZILIAN VIRTUAL COMPETITIONS appear with the mission of demonstrating that outdoor sports can be fully reproduced in the virtual universe in a competitive way. Created in 2020, through BRAZILIAN VIRTUAL CYCLISM, we specialize in virtual competitions and innovative marketing actions, being the 1st and only circuit of virtual cycling, running and rowing competitions in Latin America. More information https://www.competicaovirtual.com.br

About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its main subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, Venu, vívoactive, Forerunner, fēnix and vívomove are registered trademarks and Garmin Connect and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved. Garmin is a brand represented by Proparts in Brazil. For more information, visit garminstore.com.br or instagram.com/garminbrasil.

About Proparts

With more than 30 years of history in the sports market, Proparts is a company committed to the quality of the services provided and the trust in the products offered by strong brands, such as: Garmin, SRAM, RockShox, TIME, Truvativ, Quarq, Vittoria, Mavic , Squirt, CeramicSpeed, Saris, Stans NoTubes and Kryptonite. Proparts has more than 1000 resellers across the country; offering specialized technical assistance and a team motivated by the passion to serve and understand the customer. More information: https://proparts.esp.br

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